Rafiq holds a Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University. He has comprehensive experience in business development and strategic planning. His track record includes establishing and scaling start-up companies related to digital and information technology.
His career began with Maxis Berhad where he held various positions that included responsibilities in the International Business division and the Corporate Strategy division.
In 2011, Rafiq moved on to Groupon Malaysia. Groupon is an e-commerce company based in the United States, connecting customers with local merchants in more than 28 countries including Malaysia. He was promoted as Groupon’s Country General Manager for Malaysia in 2013, following an impressive run of performance by the outfit.
In 2015, Rafiq was part of the team that established KFit (now known as Fave), a Malaysian start-up with operations across the Asia Pacific region. Fave was recently acquired by a leading fintech company. Rafiq is also currently an Endeavor mentor.
His appointment as Group Managing Director is in line with the Media Prima’s commitment to further consolidate its position as the largest integrated media group in Malaysia, providing the Group with numerous opportunities to introduce innovative solutions to fulfil the ever-changing needs of its customers.