Sam first joined Media Prima in 2017 as the General Manager, Business Operations of REV Media Group (formerly known as REV Asia Holdings, a subsidiary of Media Prima Digital), and was promoted to Chief Operating Officer in 2020.

He played a key role in helping REV Media become Malaysia’s number one digital publisher which today represents over 40 top authority brands and engages more than 15 million Malaysians.

Prior to joining Media Prima, Sam and a group of pioneers established Malaysia’s leading digital media group, REV Asia Holdings, which acquired SAYS, OHBULAN!, and ViralCham to turbocharge its growth. He also led REV Asia Holdings’ regional expansion into Philippines, Indonesia and Vietnam. REV Asia Holdings was acquired by Media Prima in August 2017 and rebranded as REV Media Group in 2020.

Sam started his career with HSBC Malaysia in Corporate Strategy and Business Transformation before venturing into the start-up scene as one of the founding members of SAYS. Sam holds a Bachelor of Business in Finance and Management from the University of Technology, Sydney, and

is also the recipient of the HSBC’s Young Entrepreneur Awards 2006 (Asia).