• Joined Media Prima on 1 August 2005
  • Appointed as Chief Executive Officer of RIPPLE on 1 August 2011

Seelan is responsible for the overall operations of RIPPLE. As one of the pioneer members, Seelan has demonstrated strong leadership and steered the company towards substantial growth over the past 15 years.

Seelan was first exposed to the media industry as a radio announcer prior to his role as Network Manager at Media Prima Radio Networks (“MPRN”). In 2009, he helmed as Chief Operating Officer and subsequently, Chief Executive Officer in 2011. Seelan, an MBA graduate of Cardiff Metropolitan University, has played an integral role in setting up Hot FM, One FM and Kool FM.

A big believer in delivering great content across multiple platforms, Seelas has spearheaded the team through multiple transformations over the digital era in order to be relevant to the current audience. Seelan led the team to innovate and RIPPLE has been among the first in the region to launch an audio programmatic platform, integrating Whatsapp as part of daily communication tool with audience and collaboration with global streaming players such as Spotify and Joox.

In recognition of his contribution towards the local radio industry, Seelan was appointed President of Commercial Radio Malaysia in October 2015. He was a Committee Member of the National Football Development Programme Malaysia.