Media Prima TV Networks operates Malaysia’s four leading free to-air television stations namely TV3, Malaysia’s No. 1 television station in the country; TV9, popular amongst Young Fresh Mass Malays; as well as 8TV and ntv7, No.1 and No.2 leading channels for the Chinese and Urban demographics.
Established in 1984 as Malaysia’s first free-to-air television network, TV3 has consistently retained its position as Malaysia’s No. 1 television channel and the most watched channel of the country.
ntv7 is the feel good channel that brings fresh new ideas to the table. The channel also made significant inroads amongst Malaysia’s Urban English-speaking viewers and was listed in the Top 4 most watched channels for the urban 25+ demographics.
Malaysia’s No. 1 Chinese television station, 8TV, continued where it left off the year before by capturing a commanding 26% of the Chinese 4+ market and a whopping 18% ahead of the best-performing competitor channel for the same target demographics.
TV9 is a television channel conceived with the Young Fresh Mass Malays, or YFMs, in mind. Despite being Media Prima’s youngest television station, TV9’s ability to cater to the taste of its target market enabled it to out-perform many of its more established counterparts in the country making it the second most watched channel after TV3.