The most-accessible home shopping network in Malaysia will bring the shoppertainment experience to more than one million unifi TV subscribers

KUALA LUMPUR, 7 June 2018 – Media Prima Berhad’s (“Media Prima” or the “Group”) home shopping network, CJ WOW SHOP, has partnered with Malaysia’s premier high-speed broadband service provider, Telekom Malaysia Berhad’s (“TM”) unifi, in-line with the Group’s efforts to increase commerce revenue and expand its reach to more Malaysian homes. This partnership enables CJ WOW SHOP to tap into more than one million unifi subscribers through its television and video streaming platform, unifi TV.

Since 1 June 2018, unifi TV customers can tune in to Channel 104 to enjoy 24 hours of non-stop home shopping programming featuring a wide range of CJ WOW SHOP’s innovative product offerings including home appliances, kitchenware, fashion, and beauty items. Viewers will also be able to catch the programmes on-the-go via the mobile platform, unifi PlayTV.

Mr. Kim Yang Hyun, Chief Executive Officer of CJ WOW SHOP said: “We have moved from strength to strength since we first launched two years ago. We recently celebrated our second anniversary with a 10-hour back-to-back live show which recorded total sales of over RM2 million – our highest sales record to date. This partnership with TM places us in a better position to become the leading customer-oriented media commerce company in Malaysia. The 24-hour channel on unifi, together with CJ WOW SHOP’s air time on Media Prima’s free-to-air television channels, will allow us to reach more Malaysian households and generate greater sales around the clock. All this validates our confidence that we are on track to meet our sales target for 2018.”

Media Prima recently announced its financial results for the three months ended 31 March 2018 (“1QFY18”) which saw the Group record positive earnings before interest, taxes, depreciation and amortisation (“EBITDA”) of RM2.2 million. The Group – which aims to increase commerce and non-advertising revenue to 22% by year-end – said this was achieved on the back of higher digital advertising, digital content and commerce revenue.

Revenue from CJ WOW SHOP increased by 58.8% to RM44.0 million in 1QFY18 from RM27.7 million in the comparative period. The business grew its customer base by 19.8% to 771,300 for the three months. Last year, CJ WOW SHOP recorded total sales of RM130 million.

The partnership with TM is in-line with CJ WOW SHOP’s effort to surpass the RM200 million annual revenue mark by year-end. It will allow CJ WOW SHOP – which also has a dedicated channel on MYTV – to broaden its visibility and to sell round the clock. The Group is committed to enrich its customers experience by expanding its product variety and enhancing internal capacities.

Special Rewards for unifi Subscribers and Top Customers

In celebrating its debut on unifi TV, CJ WOW SHOP is offering shopping vouchers worth RM20 exclusively for unifi TV subscribers. A special promo code will be aired across channels on unifi TV throughout the whole month of June. Customers will be able to redeem this voucher between 1 – 30 June with each purchase from CJ WOW SHOP online and via its mobile app worth RM100 and above. To enjoy the full benefits of CJ WOW SHOP’s debut on unifi TV, customers are advised to reboot their TM-provided IPTV Set Top Box.

CJ WOW SHOP is also making this Hari Raya more meaningful by rewarding its top customers with a holiday trip to Turkey. Top 2 highest spenders will be selected for the ‘9 Days 7 Nights’ travel package. In order to be in the running for the ‘Cuti Raya WOW’, customers can participate by following these simple mechanics:

  • Collect one entry with every purchase worth RM100 and above from now until 24 June 2018.
  • Accumulate the most number of entries by making purchases until the promotion period ends.

Customers will be able to purchase the products seen on television by calling the toll-free hotline at 1-800-18-0808. They can also make purchases online by logging on to or by downloading the CJ WOW SHOP mobile app on Android or iOS.