Media Prima has a long history of being involved in charitable events and various community activities. Through our integrated media platforms, we are in a position to help raise awareness and generate solutions to assist communities in their time of need.

Media Prima – NSTP Humanitarian Fund
The Media Prima – NSTP Humanitarian fund was initially established to offer financial assistance for young Malaysians who could otherwise not afford medical treatment for heart problems, leukemia, cancer or the fitting of prosthetic limbs. Today, it has been expanded to include other areas including disaster relief and assistance to victims of wars/conflicts through various funds under the Humanitarian banner. These include:

Tabung Bencana NSTP – Media Prima
The Tabung Bencana NSTP-Media Prima was originally launched on October 1, 2009 in response to a huge earthquake that occurred in Padang, Sumatera and other Southeast Asian countries. Today, the fund remains active and has been used to provide funds and relief assistance to victims of natural disasters in Malaysia and abroad. Disaster relief missions are carried out by Briged Sukarelawan Media Prima – NSTP.

Briged Sukarelawan Media Prima – NSTP
The Media Prima – NSTP Volunteers Brigade, set up in 2011 made up of staff from various business units under the Group. Besides being the backbone of numerous relief missions under Tabung Bencana NSTP-MPB, the brigade also conducted other activities such as medical outreach, blood donation drives, visits to underprivileged homes and other volunteerism based activities that benefits the community.

Community Engagement
Media Prima is actively engaging communities through various programmes that involve donations to the less fortunate and underprivileged.
Posted by Dospel & GanjaParker