Media Prima has a long history of being involved in charitable events and various community activities. Through our multiple media platforms, we help raise awareness and generate solutions to assist communities in need.

Media Prima – NSTP Humanitarian Fund

The Media Prima – NSTP Humanitarian Fund (“MPNHF”) was established on 15 May 1991. It offers financial aid to Malaysians who are unable to afford treatment for heart problems, leukaemia, cancer or the fitting of prosthetic limbs. Our media platforms are used to appeal for public donations and raise money through fund-raising events.

Essentially, it is a platform for generous and caring Malaysians to provide a helping hand and support humanitarian causes. Working with hospitals, MPNHF identifies deserving cases and pays their treatment fees directly. Its scope has been expanded to embrace other causes including assisting victims of poverty, disasters and political conflicts.

Tabung Bencana NSTP – Media Prima

Tabung Bencana NSTP-Media Prima was launched on 1 October 2009 to help victims of major floods, landslides and fire. The fund was first established in response to a huge earthquake that occurred in Padang, Sumatra. It was formed to enable the general public to channel their contributions to the victims.

Today, Tabung Bencana NSTP – Media Prima focuses on major catastrophes in Malaysia. The fund was instrumental during the major floods of 2015 as it helped victims during the disaster and post rebuilding efforts. Efforts to improve the lives of these victims include providing medical assistance, rebuilding educational infrastructure such as schools, libraries and playgrounds for victims of the Sabah earthquake in 2016.

In 2017, the fund was used to provide aid for flood victims in Sabah, Terengganu, Perlis, Kedah, Pulau Pinang and Kelantan, thanks to generous public contributions.

Tabung Kemanusiaan Palestin Media Prima

The Palestinian cause is very dear to Malaysians. The Tabung Kemanusiaan Palestin Media Prima was established in 2012 and re-activated on 24 July 2014 following the escalation of the conflict in Gaza. Media Prima provides an avenue for contributors to assist the Palestinians through reputable NGOs such as Mercy Malaysia and Perdana Global Peace Foundation. Various humanitarian programmes were funded in 2017 that benefited Palestinians.

Tabung Kemanusiaan Rohingya Media Prima

In 2016, Media Prima launched Tabung Kemanusiaan Rohingya Media Prima in response to the escalating political conflict in the Rakhine state of Myanmar. Caring individuals and organisations were able to help ease the plight of the Rohingya community.

Media Prima provides an avenue for contributors to support the Rohingya community by funding various humanitarian programmes that benefit them through reputable NGOs such as Mercy Malaysia.

In 2017, Tabung Kemanusiaan Rohingya Media Prima received contributions from Superbike Association of Malaysia (“SAM”), Kelab Kementerian Dalam Negeri (“KDN”) and SME Bank.

Tabung TV3 Bersamamu

Since its inception in 2015, Tabung TV3 Bersamamu has encouraged public participation and contribution through the popular television programme Bersamamu and related on-ground activities. Today, Tabung TV3 Bersamamu Fund is within the ambit of the Humanitarian Fund as it continues to provide help to those in need.

Briged Sukarelawan Media Prima – NSTP

Established in 2011, the volunteer brigade is part of the overall group corporate responsibility strategy to develop a sustainable business model. Brigade members, comprising employees from the various platforms and backgrounds, are required to register and attend basic training on relevant subjects such as volunteerism before being called to join any relief mission or voluntary charitable work.