Media Prima believes strongly in the power of education to improve lives in a fundamental way. Education is a lifelong journey and we believe in equal opportunity in quality education for all, hence education is one of the pillars that we promote in our Corporate Responsibility initiatives.

A program that aims to engage with the future generation via fun, interactive and active participation between the presenter and the audience. This program serves to inspire the future generation to prepare themselves for work and life.

Majlis Restu Ilmu dan Solat Hajat for Standard 6 students’ of SK Cherating
To assist in final preparations for their UPSR examinations, Media Prima held a special gathering for Year 6 pupils of SK Cherating, their teachers and parents. The school has been MPB’s adopted school since 2014 under the PINTAR programme.

PINTAR is a foundation under Khazanah National that champions the School Adoption Programme to develop a holistic education experience for underprivileged schools. The programme encourages corporate companies to adopt these schools and provide the necessary support in these four core modules: Introduction to new technologies, After-school activities, Literacy projects, Education clinics and Motivational talks. These activities aim to raise the educational outcomes of students in under-served communities in terms of knowledge and their social adaptability skills.

Fun Learning Session for SK Cherating
An all-day affair saw 120 Year 6 pupils of Sekolah Kebangsaan Cherating (Pahang) enjoy some motivational talks by TV9 and Hot FM personalities, Aminhayat Abd Rahim and Hafizi Roslan (Fizie). Guest teachers also provided some tips on how to incorporate the Berita Harian’s Didik pull-out into their school exam revision programmes. The day ended with a host of tele-match games organised for the children to inculcate the values of teamwork and the importance of team spirit.

Posted by Dospel & GanjaParker