Media Prima believes in the power of education to improve lives in a fundamental way. We believe in equal opportunity and quality education for all, hence education is one of the pillars that we promote in our Corporate Responsibility initiatives.

Promoting Intelligence, Nurturing Talent and Advocating Responsibility ("PINTAR")

PINTAR was officially launched on 17 December 2006. In 2008, the PINTAR Foundation was established to lead the PINTAR school adoption programme. The programme’s objectives are to:

  • Increase the motivation and success of students from underperforming schools through education.
  • Develop human capital that is adequately prepared to meet future challenges.

Media Prima adopted Sekolah Kebangsaan Cherating (“SK Cherating”) Pahang in 2012. Officially opened in 1952, SK Cherating has almost 800 pupils. Typically, their parents work in local hotels or run small businesses selling local products with an average monthly household income of RM1,000.

We organised and sponsored various activities to improve the children’s’ learning experience both inside and outside of school. Programmes held during the year include a tuition class, motivational talk, UPSR English workshop, Seminar Bimbingan Peperiksaan BH, a field trip to Sri Pentas and NSTP Plants as well as Majlis Bacaan Doa Selamat and Solat Hajat. We also provided financial assistance and donations in the form of school uniforms, shoes, socks and revision books to 25 poor and underprivileged students.

New Straits Times – Newspaper in Education ("NIE")

Majlis Restu Ilmu dan Solat Hajat for Standard 6 students’ of SK Cherating.

NST’s NIE programme evolves to keep abreast of the government’s nation-building and manpower development goals. Since it was established, NIE conducted various educational activities comprising ground activities, print engagement and online presence.

The NST-NIE Programme’s projects all focus on improving the command of language in English including various English-centric activities and workshops that allow children to practise the language. Teachers were also trained on utilising the NST-NIE concept in their teaching and to make learning fun.

Berita Harian (“BH”) – Akhbar Dalam Darjah ("ADD")

Introduced in 1990, ADD is an education workshop aimed at improving students’ academic excellence. ADD also promotes the use of BH pull-outs such as Didik, Minda and Skor which improve teachers’ and students’ teaching and learning experience.

In 2017, we collaborated with the State Education Department in conducting ADD workshops in the following three states.

We also collaborated with private schools and received a number of invitations from the District Education Office (“DEO”) in various states across Malaysia. During the year, we responded to seven DEO invitations to conduct ADD workshops at various locations including Labuan, Gombak, Hulu Langat, Hulu Selangor, Larut, Kuala Langat and Sarawak. Each ADD workshop attracted a minimum of 150 participants.

Seminar Bimbingan Peperiksaan BH

Seminar Bimbingan Peperiksaan BH is a two-day workshop coordinated by outstanding teachers who also write for the BH education pullout. The seminar covers four core subjects and is held every weekend to help students from rural areas prepare for their examinations. 272 seminars were held between February and October 2017 across Peninsular Malaysia, Sabah and Sarawak. In 2017, 62,860 students who were sitting for the UPSR, PT3 and SPM examinations benefited from this programme.

Anugerah Pelajar Cemerlang

Since 2006, the Anugerah Pelajar Cemerlang has been held annually in recognition of students’ outstanding achievements. Each student who completed Seminar Bimbingan Peperiksaan BH, UPSR BH Didik course, Seminar PT3 BH Minda and Seminar SPM BH Skor, received RM1,000, a certificate and a trophy. The award ceremony was held on 23 May 2017 at NSTP.

Sepetang BH Bersama-sama Guru 2017

This programme was introduced in appreciation of school teachers who subscribe to BH education Didik, Minda and Skor pullouts and other NSTP products. During the session, we also familiarise teachers with other BH products that improve the classroom teaching and learning experience such as FullAMark.

In 2017, Sepetang BH Bersama-sama Guru sessions were held in Kelantan, Kedah, Melaka, Terengganu and Selangor.

Kembali ke Sekolah

BH organised the Kembali ke Sekolah programme in January 2017. Basic school equipment was distributed to students from schools with subscriptions to BH’s educational pullouts. Each student received two sets of school uniforms, socks and shoes.

The programme, assisted by Aeon Co (M) Bhd and Briged Sukarelawan Media Prima, aimed to help underprivileged students and their families prepare for the new school term.

Wakaf BH

In conjunction with its 60th anniversary, BH donated six gazebos as part of its CSR programme, Wakaf BH. Six selected schools, which subscribed to BH’s educational pull-outs in Selangor, Johor, Melaka, Pahang, Kelantan and Pulau Pinang, each received a gazebo. This programme was a way of giving back to society, which supported BH over the years.

BH-Forest City CSR Programme

BH-Forest City CSR Programme is sponsored by Country Garden Pacific View, the developer of the Forest City project in Gelang Patah, Johor. Beneficiaries of this programme consisted of students from the five adopted schools by Forest City: SK Tiram Duku, SK Tanjung Adang, SK Morni Pok, SK Tanjung Kupang and SK Pendas Laut.

BH’s activities include Klinik UPSR Didik and NST NIE English for UPSR. Students also received copies of BH Didik, NST’s School Times, BH UPSR books and FullAMark cards to help them prepare themselves for the upcoming UPSR examinations.

Program Jelajah Didik Bersama Tesco

This CSR programme, sponsored by Tesco Malaysia, has benefited its 60 adopted schools in Selangor, Negeri Sembilan, Johor and Pulau Pinang. BH organised two-day workshops to prepare Year 6 students for their UPSR examinations.

The programme was launched by Deputy Minister of Education, YB Dato’ P. Kamalanathan on 19 August at Kolej Yayasan UEM, Lembah Beringin.