KUALA LUMPUR, 1 August 2022 – Media Prima Berhad (“Media Prima” or the “Group”), Malaysia’s leading and largest integrated media group, is pleased to announce the appointment of Datuk Shireen Ann Zaharah Muhiudeen, aged 59, as an Independent Non-Executive Director to the Board of Media Prima effective 1 August 2022. 

Datuk Shireen’s career spans over 30 years in financial services and corporate sectors, with a strong track record in Emerging Asia Equity Markets. She was the founder, managing director and principal fund manager of Corston-Smith Asset Management, an independent asset management company that was an early signatory to the United Nations Principles for Responsible Investment (“UNPRI”), a position she held from 2004 to 2019. Prior to that, Datuk Shireen was the CEO of AIG Investment Corporation (Malaysia). 

A strong advocate of Corporate Governance best practices and Environment, Social and Governance (“ESG”) activism, Datuk Shireen has served on several Boards and Board Committees in public-listed companies including as Non-Executive Chairman of Bursa Malaysia. She also served as an Independent Non-Executive Director of AMMB Holdings Berhad, HSBC Bank Malaysia Berhad, Integrax Berhad, and Encorp Berhad. She was a member of the Economic Action Council, chaired by the Prime Minister as well as a Board Member of the Federal Land Development Authority (“FELDA”). 

In recognition of her work in the industry, she was named one of the 25 most influential women in the Asia-Pacific region for asset management by Asian Investor, a regional publication, in June 2011. In March 2014, she was honoured by Forbes Asia as one of the 50 Asia’s Power Businesswomen 2014.

Commenting on the latest appointment, Datuk Seri (Dr) Syed Hussian Aljunid, Group Chairman of Media Prima, said: “On behalf of the Board of Media Prima, we are pleased to welcome Datuk Shireen to the Group. Datuk Shireen brings with her a wealth of knowledge that further reinforces the stewardship of the Group. We look forward to gaining from Datuk’s contribution as we continue on our journey as Malaysia’s distinctive and leading fully-integrated media group.”  

Datuk Shireen holds a Masters of Business Administration from Loyola Marymount University, United States and Bachelor of Science in Business Administration from the University of Southern California, United States. 

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