Petaling Jaya, 2nd August 2021 – Media Prima’s radio platform, Media Prima Audio or MPA (formerly known as Ripple) today announces a new business and content strategy implementation after the announcement of new leadership appointments in June.
MPA’s Chief Executive Officer, Nazri Noran unveiled a major strategic revamp for the business including the rebranding of all the radio stations, content, and line ups as well as the overall strategy of all the radio stations. Two radio stations, namely Hot FM and Fly FM, are coming out with a very new and very different sound, complemented with refreshed logos, look and feel. While the other two radio stations, previously known as One FM and Kool FM, are now branded as 8FM and Buletin FM respectively.
Nazri said, “This is MPA’s first holistic rebrand in over 15 years and it’s all about allowing us to reinvigorate and strengthen its standing as the top leading radio station in the country. Today we kick it off with on-air programming, new radio talents, fresh logos, and branding across our assets including digital, social and mobile. We are also thrilled with this new journey as it is also being supported by an extensive marketing campaign across all Media Prima group platforms.”
Nazri also announced the changes of talent lineups for all the radio stations. “Our mission is to drive positive and beneficial changes to the company. Thus, the changes of the talent line up are a part of the new strategy for the brands to appear relevant and competitive in the market. There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul.”
MPA also introduced its new mobile app brand, Audio+ that will be the home for all radio, digital and social content such as live radio, podcasts, videos, and many more. Instead of downloading a separate app for each station, all of the brands will now be parked under one easy and fresh app, Audio+. The app can be downloaded via Google Play, Apple App Store, and Huawei App Gallery
About Hot FM
Hot FM, Kini Lebih Muzik Yang Hangat will be the hub of entertainment and information through engaging content, humorous storytelling, and the hottest music.
Hot FM’s broad core listeners are aged between 18 to 39, while the target core focuses on listeners aged 24 to 35.
Hot FM is now represented by a mix of new and current announcers lineup which will brighten your day with their amazing personality and insanely good chemistry as well as positive information sharing that will give the listeners’ good vibes throughout the day. Fara Fauzana, AG and Fad will take over the breakfast segment with their show called, Rakyat Rangers. After retiring from Hot FM in 2016, Fara Fauzana is making her surprise comeback to the station and this triple threat will go on air every Monday to Friday from 6 am to 10 am.
Zetty, who previously was on the Mega Hot segment, will continue to make the day even better through her brand new segment called Playlist Hangat. She will accompany listeners with super hot and hit songs every Monday to Friday from 10 am to 3 pm.
Listeners can also listen to the amazing chemistry between Haziq and Riena Diana through the drive-time segment called Sembang Squad where they will be discussing their hot takes on current happenings. Their segment will air every Monday to Friday from 3 pm to 7 pm.
As the newest addition to the family, Imran Aqil will be on air through his segment, which is, Hot Flix. The segment will be focusing more on the younger generation, starting from 8 pm to 12 am every Monday to Thursday. Get ready for an entertaining show where he will be chatting with celebrities and audiences who are active on social media, gamers and influencers. Whereby on Fridays, Imran Aqil will be on air through Hot Flix Top 40 during the same timing. Through the segment, listeners will get the chance to vote for their favourite song and get to know whether their favourite song will make it into the chart.
This time around, Hot FM will be collaborating with TV3, Muzik Muzik through Carta Muzik Muzik 30 Hot FM which will be hosted by Haziq. It will be aired every Sunday, starting 8 pm till 10 pm and listeners can catch its replay on the following Saturday from 9 am to 11 am. Listeners will get to see the performance of the 20 hottest songs on the chart through Muzik Muzik 36 that is broadcasted on TV3.
Keep listening to Hot FM wherever you are as we will be giving you a daily dosage of interesting and fresher segments, with hot, good music.
Tune in to Hot FM on 97.6FM frequency in the Lembah Klang, 88.2FM Alor Setar dan Pulau Pinang; 104.5FM Ipoh; 90.1FM Johor Bahru dan Singapura; 92.4FM Kuantan; 105.1FM Kota Bharu; 87.7FM Kota Kinabalu; 94.3FM Kuching; 104.3FM Melaka; 99.5FM Seremban; 90.5FM Taping; 105.0 Kuala Terengganu.
Alternatively, listeners can stream Hot FM live at www.hotfm.audio and Youtube Hot TV. For entertaining digital developments and content, continue to follow Hot FM’s social media on Facebook, Hot FM, Instagram @hotfm976 and Twitter @hotfm976 or Whatsapp 017-302 8822. Hot FM can also be found via the Audio+ app, which can be downloaded from Apple App Store, Google Play, and Huawei App Gallery.
About Buletin FM
Buletin FM, Info Terkini & Muzik Sepanjang Zaman brings you the latest news and analysis to disseminate information correctly as well as to share positive stories and the best familiar music throughout the day.
Buletin FM broad core listeners are aged between 25 to 45, while the target core focuses on listeners aged 30 to 39.
Buletin FM’s new lineup features new faces as well as the current resident announcers in the station. The breakfast segment will be handled by TV Host, Ally Iskandar and also Buletin Utama’s news anchor Hawa Rizwana through their segment, Fokus Pagi bersama Ally Iskandar dan Hawa Rizwana every Monday to Friday from 6 am to 10 am.
Continuing the lineup, Haiza who previously hosted the morning segment with AG and Muaz will now conduct her very own segment called Santai Siang bersama Haiza. There will be a multitude of topic discussions ranging from multiple perspectives during the segment. The show will air every Monday to Friday from 10 am to 3 pm.
Buletin FM’s drive time pair will feature current announcers, Muaz and Izwan Azir where they will be discussing interesting subjects, such as sports and issues surrounding the communities. Stay tuned to Muaz and Izwan Azir on their segment, Diskusi Harian bersama Muaz & Izwan, every Monday to Friday, 3 pm to 7 pm for a thorough discussion of societal news.
Known for his poetic ingenuity, Fedtri Yahya will be hosting the night segment on Buletin FM called Ilham Sanubari bersama Fedtri Yahya. There will also be interesting content such as Luahan Hati and Ceritera Puisi Cinta which will air and accompany the listeners every Monday to Friday, 9 pm to 12 am.
For a more focused review and coverage of local and foreign sports, join Hanif Miswan by listening to Spectator Sukan on Buletin FM every Saturday from 8 pm to 10 pm. You can also listen to its replay on Sunday, 9 am to 11 am.
Keep listening to Buletin FM wherever you are as we will provide a variety of interesting and informative segments loaded with critical analysis and discussions as well as the best familiar music throughout the day.
Tune in to Buletin FM on 101.3FM frequency in the Lembah Klang; 90.2FM Penang; 93.6FM Kuala Terengganu; 88.6FM Kota Bharu; 107.3FM Alor Setar; 104.3FM Sarawak.
Alternatively, listeners can stream Buletin FM live at www.buletinfm.audio and Youtube Buletin TV. For entertaining digital developments and content, continue to follow Buletin FM’s social media on Facebook, Buletin FM, Instagram @buletinfmmy and Twitter @buletinfm, or Whatsapp 017-276 5656. Buletin FM can also be found via the Audio+ app, which can be downloaded from Apple App Store, Google Play, and Huawei App Gallery.
About Fly FM
Offering Malaysians hilarious comedy, world-class storytelling, compelling content and familiar music throughout the day, here’s The All New Fly FM, Now With Douglas Lim and Ili In The Morning and the Music YOU Want All Day.
Fly FM broad core listeners are aged between 18 to 39, while the target core focuses on listeners aged 25 to 34.
Fly FM’s new breakfast segment is now delivering quality storytelling with a dash of mature comedy with the addition of Douglas Lim. Bothe Douglas Lim and Ili will drive the breakfast segment through their show, which is called, Douglas Lim & Ili In The Morning, starting from 6 am to 10 am, every Monday to Friday. Douglas Lim’s career as a stand-up comedian also contributes greatly to the all new Fly FM.
Accompanying listeners during the morning segment is Natalie K, a once pioneer of Fly FM’s radio station where she hosted the breakfast show together with the Fly Guy, Saufian Mokhtar on The Pagi Show. With an experience of more than a decade, Natalie K will be giving a fresh breath to Fly FM during her segment every Monday to Friday, 10 am to 4 pm.
Do not miss out and be entertained by Ryan Matjeraie on Fly FM’s evening segment, every Monday to Friday from 4 pm to 8 pm. Ryan, who also has an experience of more than a decade in TV and radio hosting is a brilliant addition to Fly FM’s evening show.
Listeners can expect a pleasant listening experience by tuning into Fly FM’s night announcer, Juanita, who will accompany you every Monday to Friday starting from 8 pm to 12 midnight. Juanita or her birth name Juanita David Ramayah has won 4th place in Miss Universe Malaysia 2012 and was also a champion on Seventeen Cover Girl 2008.
Experience the all new Fly FM with exciting segments that can keep you entertained throughout the day and provide the Music YOU Want All Day.
Tune in to Fly FM on 95.8FM frequency in the Lembah Klang; 98.6FM Seremban; 94.0FM Melaka; 89.9FM Penang; 107.5FM Kuala Terengganu; 107.4FM Kota Bharu; 87.6FM Kuantan; 87.9FM Ipoh; 99.1FM Alor Setar; 102.5FM Johor Bahru.
Alternatively, listeners can stream Fly FM live at www.flyfm.audio and Youtube Fly TV. For entertaining digital developments and content, continue to follow Fly FM’s social media on Facebook, Fly FM, Instagram @flyfm958 and Twitter @flyfm958 or Whatsapp 017-295 1144. Fly FM can also be found via the Audio+ app, which can be downloaded from Apple App Store, Google Play, and Huawei App Gallery.
8FM rebranded itself from One FM where it aims to entertain and inform Malaysian Chinese through quality storytelling, positive, compelling content and familiar music throughout the day. 8FM 听好音乐，过好生活 Love Music, Cherish Life.
8FM broad core listeners are aged between 25 to 39, while target core focuses on listeners aged 30 to 35.
As was in the news before, Royce Tan is making a comeback on 8FM after leaving the radio industry for 4 and a half years. He will be partnering with Angeline Ooi to host the breakfast show 8FM Good Vibe Everyday (8FM 日日好精神）and discuss current news, community and bread & butter issues for Malaysian Chinese. Tune in to 8FM’s morning show every Monday to Friday, 6 am to 10 am.
The morning continues with 8FM Hana at 10 (8FM NA 么 十 在 ) hosted by Hana 心怡 from 10 am to 4 pm, Monday to Friday. Hana will be feeding you informative content based on fun facts, entertainment news, and exploring lifestyle content in our daily life.
The pairing of Kyann Lim 林志遵 and Orange Tan 陈慧恬 will entertain your evening through the 8FM OK Family (8FM OK 大小事）drive time show. These newly paired partners have been hosting shows together for so many years after joining Project Superstar Competition. Kyann and Orange will be debating on issues that are happening in our daily life, as well as song dedication requested by listeners. Join them every Monday to Friday, from 4 pm to 8 pm.
Your night is now more energetic with Rickman Chia 谢承伟 through 8FM’s night segment, 8FM AMAZING YEAH! Rickman will catch up with you on what’s trending on social media, drama, reality shows, music and entertainment from Malaysia, Hong Kong, China, Taiwan, Korea and Billboard. Rickman will be your best companion at night and will be the person that listeners can look out for when they need advice or someone to talk to. Join him from 9 pm to 12 am, every Monday to Friday.
Continue to enjoy the all-new 8FM with a variety of exciting segments and sharing of current news, as well as entertaining stories that can provide you with useful information as well as familiar music throughout the day.
Tune in to 8FM on 88.1FM frequency in the Klang Valley; 88.3FM Seremban; 88.1FM Melaka; 87.8FM Penang; 95.7FM Kota Kinabalu; 88.1FM/105.3FM Johor/Johor Bahru; 100.4FM Kuantan; 87.6FM Ipoh; 87.8FM Kedah; 98.3FM Kuching.
Alternatively, listeners can also stream 8FM live at www.8fm.audio and Youtube 8FM881. For entertaining digital developments and content, continue to follow 8FM’s social media on Facebook 8FM881 and Instagram @8fm881 or Whatsapp 017-251 0110. 8FM can also be found via the Audio+ app, which can be downloaded from Apple App Store, Google Play and Huawei App Gallery.
|For more info, please contact MPA’s Marketing unit::
Ezwan ([email protected]ia.com.my ) at 03-771 0522/ 0172685609
Diana ([email protected]) at 03-771 05 022 / 017-2923112
Azril ([email protected]) at 03-771 05 022 / 019-641 9464