● MPTN’s viewership increased from 34% to 37% in January 2019
● TV3’s audience share increased from 22% to 27%; 8TV’s increased from 27% to 29%
● Buletin Utama reached 5.3 million views, an uptrend since the first quarter of 2018
● Anugerah Juara Lagu (“AJL”) 33 recorded a significant increase in traditional and digital reach
● YouTube channel @TV3Malaysia has reached more than 1.4 million subscribers
KUALA LUMPUR, 15 February 2019 – Media Prima Television Networks (“MPTN”), Malaysia’s leading broadcast company, announced that it recorded upward trends in audience share, television viewership, YouTube subscribers, and video views, underscoring the success of its strategies to maintain its dominance in the television segment while strengthening its digital capabilities.
According to international television and internet research company, Nielsen, MPTN’s combined audience share for its four channels — TV3, ntv7, 8TV, and TV9 — increased from 34% to 37% in January 2019, securing its pole position in the Malaysian television industry. TV3’s share alone increased to 27% in 2018 from 22%, while 8TV achieved 29% from 27% in 2017.
In broadcast news, TV3’s flagship programme, Buletin Utama, recorded 5.3 million in daily viewership reach — an uptrend since the first quarter of 2018. The strong performance indicates that it has remained the preferred choice for television news among Malaysians. The month of the 14th Malaysian General Election in 2018 saw MPTN’s news programmes garner a total 400 million
viewership — this reflects a frequency of an average of 23.5 times viewership by 17 million people.
MPTN’s drama slots Akasia, Samarinda, Seramedi, and Lestary, continue to attract large audience numbers. Nur was among the most followed dramas of 2018 commanding over 11 million television viewers in 2018. Akasia’s latest offering, Pujaan Hati Kanda, which features Remy Ishak and Mira Filzah, garnered 12 million views since it aired in December 2018. The last episode recorded 4.5 million viewers, and reached 30 million views on YouTube’s @TV3Malaysia.
Anugerah Juara Lagu (“AJL”) remained an important event in Malaysia’s entertainment industry with the 33rd edition recording an increase in television viewers to 6.3 million. Online, TV3 YouTube’s @TV3Malaysia saw a significant jump to 5.2 million total viewers during the three-hour award show.
In digital, MPTN’s democratisation of its content on various platforms has significantly fuelled audience growth — TV3’s YouTube page @TV3malaysia recorded 1.4 million subscribers and was awarded the YouTube Gold Award for being one of the 16 YouTubers in Malaysia to reach 1 million subscribers with 120 million video views monthly in December 2018.
MPTN Chief Executive Officer, Johan Ishak, said: “We recognise the need to appeal to our loyal viewers across multiple platforms. We have transitioned successfully into the digital realm while securing our dominance in traditional television. Our traditional viewership and digital numbers continue to grow, which indicates the potential for advertisers to reach the mass audience across different tools. This is also a testament that MPTN is on the right track to support Media Prima’s mission to enrich lives through informing, entertaining, and engaging content across platforms. Contrary to some opinions, TV3 actually has a very strong millennial following as evident in its YouTube viewers’ profile that shows the age group ‘13-24 years old’ as the largest audience
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For further information, kindly contact:
Media Prima Berhad at +603 1300 300 672 (ext. 8949) or +603 2724 8949
Azlan Abdul Aziz at [email protected] or +6012 614 0522