Kuala Lumpur, 11 Aug 2016 – Media Prima Berhad’s (“Media Prima” or “The Group”) strategic efforts to grow its non-traditional revenue streams are starting to pay off – a 15 per cent increase in revenue is recorded in 2QFY16 compared with previous quarter. The launch of CJ Wow Shop, a venture undertaken by Media Prima Television Networks (“MPTN”) in April this year, has been a success with close to RM20 million in sales recorded for the first three months of operations.

Datuk Seri FD Iskandar, Group Chairman of Media Prima said, “The Group’s decision to introduce new ‘Business to Consumer’ offerings earlier in 2016 has proven to be timely as newspaper sales and advertising revenue from television and print continues to be challenging. This certainly speaks volume of the effectiveness of the Group’s ongoing non-traditional revenue diversification plans.”

He added that this year, the Group had invested in new initiatives to cushion the decline in advertising revenue and newspaper sales. These included the revamped ‘tonton’ (a subscription-based online video portal), newly launched FullAMark (educational portal), digital publications and mobile applications that are currently readily available for IOS and Android devices.

The new sources of revenue, particularly sales from CJ Wow Shop, has helped mitigate the decline in the traditional revenue segment, by 6 per cent drop in the Group’s revenue year-on-year, from RM695.2 million in 1HFY15 to RM653.6 million in 1HFY16. The Group recorded 349.5 million in revenue and RM24.4 million in PAT during 2QFY16, compared to RM365.8 million revenue and 42.3 million PAT registered in 2QFY15.

Dato’ Sri Amrin Awaluddin, Group Managing Director of Media Prima said, “While we are encouraged by the results of our new business initiatives, we are also pleased by the growth in revenue recorded by our Radio (12 percent), Television (3 per cent) and Out-of-Home (4 per cent) divisions despite the challenging economic environment and gestation period of the new initiatives. Nonetheless, the one-time implementation and start-up costs from home shopping and the launch of Kool FM impacted PAT for both our Television and Radio businesses. We will continue to grow our non-traditional revenue streams, whilst concurrently, defend the Group’s core traditional adex business and consolidate our market share within the core advertising revenue segment.”

He added that within the media industry, factors such as consumer fragmentation, technological advancements, the shift in advertisement to digital media and increased competition from global media players will continue to pose huge challenges to the Group. However, the Group is confident in facing the challenges with solid plans and business strategy.

MPTN is expected to continue benefitting from its diversification into home shopping, Video on Demand (VOD) and Multi-Channel Network (MCN). The revamped ‘tonton’, Malaysia’s no. 1 video streaming portal with over 5.6 million registered users, and the redirection of 8TV’s entire urban content into Studio8, accessible exclusively online via YouTube, are some of the examples of the new business direction in this division rolled out this year. They are expected to solidify MPTN’s dominant position amongst the Free-to-Air (FTA) local television channels.

The outlook for Malaysian Print business remains challenging as adex remained subdued due to weak consumer sentiment given the uncertain economic outlook. The industry is also faced with declining circulation numbers partly attributed to the shift in readership trends due to technology and changes in consumers behaviour. As reported by the Audit Bureau of Circulations Malaysia, newspaper distribution, in general, recorded a decline of 12% for the period of July to December 2015 compared to the same corresponding period in 2014, affecting all English and vernacular newspapers.

As with any other newspaper companies, these challenges had affected Media Prima’s print business where The New Straits Times Press (M) Berhad (“NSTP”) ended the first six months of 2016 with reduced revenue of 18 per cent which impacted PAT to close at RM0.5 million compared to same corresponding period 2015. NSTP is continuously reviewing areas for improvements and undertaking cost management initiatives to improve effectiveness and efficiency.

The shift in consumer’s preference presents an opportunity for NSTP to continue focusing on delivering content through digital media to complement its traditional print publications. NSTP recorded more than 100 per cent growth in digital media revenue in 1HFY16, year-on-year. The launch of mobile friendly applications for New Straits Times, BH and Harian Metro as well as news content through digital platforms such as news website, ePaper, Google Play Newsstand including on social media avenues, offers seamless integration between traditional and new media for advertisers. NSTP’s foray into digital publications also includes digital interactive magazines ZIP, Tech Kingdom, Speed and Wheels, LET, Dhiya and also Premium BH Plus, all of which are expected to generate revenue through advertising and subscription. NSTP also plans to capitalise on its strong presence in the education sector after it had released FullAMark, an interactive learning portal targeting school children.

Big Tree Outdoor (“BTO”), Media Prima’s Out-Of-Home (OOH) advertising company will also continue growing its digital out-of-home solutions at key and premium sites whilst exploring new business opportunities. The recently secured advertising concession for the LRT Extension Line and other upcoming infrastructure projects provide new revenue potential for the platform. BTO currently holds 44% share in the local OOH media solutions market.

Media Prima Radio Networks (“MPRN”) meanwhile, is looking forward to the upcoming listenership survey result by GFK to seek new ground in the radio universe. Its InterAds2 segmentation roll-out from mid last year has proven a hit among advertisers as clients start seeing the value MPRN has brought to their investments.

In Digital Media, Media Prima Digital (“MPD”) will continue to support all digital initiatives within the Group. The platform has moved into digital consultancy as well as mobile apps and games. MPD’s first digital app, Ejen Ali has achieved over 260,000 downloads since it’s launched in March this year. With more apps in the pipeline, the applications would enable MPD to generate revenue through in-app advertising and purchase.

In Content Creation, Primeworks Studios (“PWS”), Media Prima’s production company has developed another unique business proposition of being a content distributor. This was reflected in its recent success distributing box office hits notably BoBoiBoy The Movie and Ada Apa Dengan Cinta 2. The platform is also looking at opportunities to expand its presence in the content industry by tapping into the needs of digital media and streaming services for content production.

END

For further information, kindly contact:
Media Prima Berhad at: 603- 1300 300 672 Ext: 8949 or 03 – 2724 8949
Azlan Abdul Aziz at [email protected]/ or 6012-614 0522
www.mediaprima.com.my/http://twitter.com/MPBtalk

About Media Prima
Media Prima Berhad (“Media Prima” or “The Group”) is the leading fully-integrated media company in Malaysia.

With a complete repertoire of media-related businesses including in Television, Print, Radio, Out-of-Home, as well as Content and Digital Media, Media Prima, which is listed on the Main Board of Bursa Malaysia, is also one of Malaysia’s Top 100 largest listed companies by revenue.

In addition to having equity interests in Malaysia’s leading free-to-air television stations namely TV3, 8TV, ntv7 and TV9, the Group also owns more than 98 percent of The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, BH and Harian Metro.

Through its digital media subsidiary, Media Prima Digital embraces technical innovation, digital solutions and creative strategies. It offers a holistic digital consultancy which encompasses creative solutions, diversified platform services, e-commerce expertise and is also involved in the development and incubation of mobile applications and games.

“tonton” is Malaysia’s #1 video streaming portal offering FREE, advertising-supported content (AVOD) with over 5.6 million registered users and a growth of 22,000 registrants on a weekly basis. Its vision is to be the #1 SVOD and home of best content for Malaysians whereas its mission is to be the no. 1 online video site, a must have service for every Malaysian and Malaysian home, to be available everywhere and to prevent piracy.

In Radio, the Group is represented by four very popular radio stations namely Fly FM, Hot FM, one FM and Kool FM. Media Prima is also a market leader in Out-of-Home Advertising, represented by Big Tree Outdoor Sdn. Bhd., The Right Channel Sdn. Bhd., Kurnia Outdoor Sdn. Bhd., Gotcha and UPD Sdn. Bhd.

The Group also owns a content creation subsidiary, Primeworks Studios Sdn Bhd. It is today Malaysia’s largest production company, producing TV content and feature films since 1984 and 1994 respectively.

250 Comments

  1. Hey, I think your site might be having browser compatibility issues.
    When I look at your blog site in Chrome, it
    looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other
    then that, excellent blog!

  2. Wow that was strange. I just wrote an extremely long comment
    but after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyhow, just wanted to
    say wonderful blog!

  3. Hi! I know this is kinda off topic but I was wondering which blog platform are you using
    for this website? I’m getting tired of WordPress because
    I’ve had issues with hackers and I’m looking at options for another platform.
    I would be great if you could point me in the direction of a good platform.

  4. Hi there, You have done a fantastic job.
    I’ll definitely digg it and personally recommend to my friends.

    I’m confident they’ll be benefited from this website.

  5. Whats up are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started
    and create my own. Do you require any html coding expertise to make your own blog?
    Any help would be greatly appreciated!

  6. Oh my goodness! Amazing article dude! Many thanks,
    However I am having difficulties with your RSS. I don’t know
    the reason why I am unable to subscribe to it. Is there anyone else
    getting identical RSS problems? Anyone that knows
    the solution will you kindly respond? Thanx!!

  7. I was excited to uncover this great site. I want to to thank you for ones
    time for this wonderful read!! I definitely loved every
    little bit of it and i also have you saved as a favorite to check
    out new things in your web site.

  8. Howdy this is kinda of off topic but I was wondering
    if blogs use WYSIWYG editors or if you have to manually
    code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone with experience.
    Any help would be enormously appreciated!

  9. Great site you have here but I was wanting to know if you
    knew of any message boards that cover the same topics
    talked about in this article? I’d really love to be a part of group where
    I can get feed-back from other knowledgeable people that share the same interest.

    If you have any suggestions, please let me know.
    Many thanks!

  10. Good day I am so delighted I found your web site, I really found you by error, while I was browsing on Yahoo for something else, Regardless I am here
    now and would just like to say thank you for a incredible post and a all round enjoyable blog (I also love the theme/design), I don’t have time to browse it all at the moment but I
    have saved it and also added your RSS feeds, so when I have time I will be
    back to read a lot more, Please do keep up the superb job.

  11. I will right away snatch your rss as I can’t
    find your email subscription hyperlink or e-newsletter
    service. Do you’ve any? Please let me know in order that I could subscribe.
    Thanks.

  12. Today, I went to the beach with my children. I
    found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely
    off topic but I had to tell someone!

  13. Generally I do not learn post on blogs, however I wish to say that this write-up
    very forced me to take a look at and do it!
    Your writing style has been surprised me. Thanks,
    very great post.

  14. An intriguing discussion is definitely worth comment.
    I think that you ought to publish more on this subject matter, it may not be a taboo
    subject but generally people do not talk about such issues.
    To the next! Many thanks!! 34pIoq5 cheap flights

  15. Link exchange is nothing else but it is just placing the other person’s website link on your page at appropriate place and
    other person will also do similar in support of you.

  16. Great weblog here! Also your site loads up fast!
    What web host are you the usage of? Can I get your associate hyperlink
    for your host? I want my website loaded up as quickly as yours lol

  17. constantly i used to read smaller content which as
    well clear their motive, and that is also happening with this piece of writing which I am reading now.

  18. I am really enjoying the theme/design of your site. Do you ever run into any web browser compatibility problems? A couple of my blog readers have complained about my site not working correctly in Explorer but looks great in Chrome. Do you have any ideas to help fix this problem?|

  19. Have you ever considered about including a little bit more than just your articles? I mean, what you say is important and all. Nevertheless imagine if you added some great photos or video clips to give your posts more, “pop”! Your content is excellent but with images and clips, this blog could undeniably be one of the most beneficial in its niche. Excellent blog!|

  20. Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is wonderful, as well as the content!|

  21. Hello There. I found your blog using msn. This is a very well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly return.|

  22. I’m truly enjoying the design and layout of your site.
    It’s a very easy on the eyes which makes it much more pleasant for me to
    come here and visit more often. Did you hire out a designer to create
    your theme? Superb work!

  23. Hello every one, here every person is sharing these familiarity, thus it’s nice to read
    this weblog, and I used to visit this web site all the time.

  24. Hi, i believe that i saw you visited my weblog thus i came to return the prefer?.I
    am trying to find issues to enhance my website!I suppose its adequate
    to use a few of your ideas!!

  25. Pretty portion of content. I just stumbled upon your blog and in accession capital to
    assert that I get actually enjoyed account your weblog posts.
    Any way I will be subscribing on your feeds or even I achievement you get
    entry to consistently fast.

  26. You know that it’s easy to get people’s sympathy if you write posts with professional knowledge. Your posting is very good and flawless. It’s amazing. I wrote what I felt about realizing your non-traditional revenue stream, which is your topic of posting, on my website. I hope you review it. I’ll attach the link.

  27. This is really interesting, You’re a very professional blogger.
    I’ve joined your feed and look ahead to in search of more of your magnificent
    post. Additionally, I have shared your web site in my social networks

  28. great post, very informative. I wonder why the opposite
    experts of this sector don’t notice this. You must continue your writing.
    I’m confident, you have a huge readers’ base already!

  29. Thank you for some other fantastic article. Where else could anyone get that type of information in such an ideal way
    of writing? I have a presentation next week, and I’m
    on the search for such info.

  30. Thank you a lot for sharing this with all people you actually know what you are speaking about!
    Bookmarked. Kindly additionally visit my website =).
    We may have a hyperlink alternate agreement among us

  31. I’ve been browsing on-line greater than 3 hours as of late, yet I by no means discovered any interesting article like yours.
    It is lovely price enough for me. In my opinion, if all
    webmasters and bloggers made just right content material as you probably did, the net will probably be a lot more helpful than ever
    before.

  32. I really love your blog.. very nice colors & theme. Did you design this amazing site yourself or
    would you hire someone to make it happen for you personally?
    Plz respond as I’m planning to design my very
    own blog and wish to learn where u got this from.
    thanks a whole lot

    Also visit my blog post; zipper pocket

  33. Thank you for the auspicious writeup. It in truth was once a entertainment account it.
    Glance complicated to more introduced agreeable from you!
    By the way, how can we keep up a correspondence?

  34. I all the time used to study piece of writing
    in news papers but now as I am a user of internet therefore from
    now I am using net for posts, thanks to web.

  35. Hey there! I could have sworn I’ve been to this website before but after browsing
    through some of the post I realized it’s new to me.
    Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking back frequently!

    ps4 games 185413490784 ps4 games

  36. Right here is the right web site for everyone who hopes to understand this topic.
    You realize a whole lot its almost tough to argue with you (not that I really would want to…HaHa).
    You certainly put a fresh spin on a subject that’s been discussed for years.

    Great stuff, just great!

  37. I know this if off topic but I’m looking into starting my own blog and was curious what all
    is required to get setup? I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100% certain. Any tips or advice would be greatly
    appreciated. Kudos

  38. Hi all, here every person is sharing these kinds of knowledge, so it’s fastidious to read this webpage,
    and I used to pay a quick visit this web site all the
    time.

  39. It’s a pity you don’t have a donate button! I’d most certainly donate to this outstanding blog!
    I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to new updates and will share this blog with my Facebook group.
    Talk soon!

  40. We are a bunch of volunteers and opening a brand new scheme in our community.

    Your site offered us with valuable info to work on. You’ve performed an impressive task and our
    entire group will be grateful to you.

  41. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I
    look forward to your new updates.

    Feel free to visit my web site :: houston junk car buyer reviews

  42. It’s very effortless to find out any matter on net as
    compared to textbooks, as I found this piece of writing at this web site.

    asmr 0mniartist

  43. We are a group of volunteers and starting a new scheme in our community.

    Your website provided us with valuable information to work
    on. You’ve done an impressive job and our whole community will be thankful to you.
    0mniartist asmr

  44. Hello There. I discovered your weblog the usage of msn.
    That is an extremely smartly written article.

    I’ll be sure to bookmark it and come back to read extra of your helpful
    info. Thanks for the post. I’ll certainly return.

  45. Superb blog! Do you have any helpful hints for aspiring
    writers? I’m planning to start my own site soon but I’m a little
    lost on everything. Would you recommend starting with a free platform
    like WordPress or go for a paid option? There are so
    many choices out there that I’m completely overwhelmed ..
    Any tips? Many thanks!

  46. always i used to read smaller articles that also clear
    their motive, and that is also happening with this post which
    I am reading here.

  47. This design is wicked! You most certainly know how
    to keep a reader entertained. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost…HaHa!) Excellent
    job. I really enjoyed what you had to say, and more than that, how you presented
    it. Too cool!

  48. If some one wants expert view regarding blogging and site-building afterward i propose him/her to pay a quick visit this weblog, Keep up the fastidious work.

  49. scoliosis
    This paragraph provides clear idea in support of the new users of blogging,
    that actually how to do blogging. scoliosis

  50. scoliosis
    Its not my first time to go to see this web page, i am visiting this
    site dailly and get fastidious information from
    here everyday. scoliosis

  51. scoliosis
    Hi! Quick question that’s completely off topic.

    Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone4.
    I’m trying to find a theme or plugin that might be able to correct this problem.
    If you have any suggestions, please share.
    Appreciate it! scoliosis

  52. free dating sites
    Have you ever considered about including a little
    bit more than just your articles? I mean, what you say is important and all.
    However just imagine if you added some great photos or videos
    to give your posts more, “pop”! Your content is excellent but with pics and video clips, this website
    could undeniably be one of the greatest in its field.
    Awesome blog! dating sites

  53. Normally I do not learn article on blogs, however I wish to say that this
    write-up very pressured me to take a look at and do it!
    Your writing style has been surprised me. Thanks, very nice article.

  54. We are a group of volunteers and opening a new scheme in our community.

    Your web site offered us with valuable information to work on. You’ve done a formidable job
    and our whole community will be grateful to you.

  55. Hi, I do think this is an excellent web site. I stumbledupon it 😉 I may return yet again since I book-marked it.

    Money and freedom is the greatest way to change, may you
    be rich and continue to help other people.

  56. What’s up to all, how is everything, I think every one is
    getting more from this web page, and your views are fastidious for new visitors.

  57. Thank you for every other magnificent post. The place else could anybody
    get that type of info in such an ideal approach of writing?

    I have a presentation next week, and I am at the search for such information.

  58. I will right away clutch your rss as I can’t
    find your email subscription link or e-newsletter service.
    Do you’ve any? Kindly allow me know so that I may subscribe.
    Thanks.

  59. I’m amazed, I have to admit. Rarely do I encounter a blog that’s equally educative and amusing, and without a doubt,
    you have hit the nail on the head. The issue is an issue that too few
    folks are speaking intelligently about. I’m very happy
    that I stumbled across this during my hunt for something regarding this.

  60. Hey there would you mind sharing which blog platform
    you’re working with? I’m planning to start my own blog in the near future but I’m
    having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your layout seems different then most blogs and
    I’m looking for something unique.
    P.S Apologies for getting off-topic but I had to ask!

  61. I think this is among the most significant info for me.
    And i’m glad reading your article. But want to remark on few general
    things, The web site style is ideal, the
    articles is really nice : D. Good job, cheers

  62. you’re actually a excellent webmaster. The web site loading velocity is incredible.
    It sort of feels that you’re doing any distinctive trick.
    Also, The contents are masterpiece. you’ve done a excellent
    process on this subject!

  63. Attractive section of content. I just stumbled upon your blog and in accession capital to assert that I acquire in fact enjoyed account your
    blog posts. Anyway I’ll be subscribing to your feeds and even I
    achievement you access consistently rapidly. quest bars http://bitly.com/3C2tkMR quest bars

  64. Hello there! This is my first visit to your blog!
    We are a team of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work
    on. You have done a extraordinary job! scoliosis surgery https://0401mm.tumblr.com/ scoliosis surgery

Leave a Reply

Your email address will not be published.

Post comment