Big Tree Launched its Digital Out-of-Home Media in the KL City Centre
KUALA LUMPUR, 5 May 2021 – Big Tree, Malaysia’s leading out-of-home (OOH) advertising
solutions provider and a subsidiary of Media Prima Berhad, has unveiled the CuBig @ KLCC
Junction, their newest and largest digital OOH media. The massive screen is located on Jalan
Ampang, opposite the Petronas Twin Towers, capturing the attention of motorists and pedestrians at
the traffic-light intersection of Jalan Ampang, Jalan Yap Kwan Seng and Jalan P Ramlee.
The CuBig @ KLCC Junction offers crisp, dynamic digital display, also anamorphic content
capabilities where audiences are able to view life-like, 3D visuals on extensive digital screen
dimensions. This immersive technology in digital art offers 3D stereoscopic view from specific angles
allowing audiences to perceive depth and solidity in the visuals showcased.
Chief Executive Officer, Shukor Ariffin said “OOH forms a catalyst for enduring-consumer
relationships by captivating the mobile audience as they go about their daily routines. The magnitude
of this screen engages extensive audiences in the city centre, especially as they wait at this key
traffic-light intersection. Audiences would be able to enjoy immersive brand experiences, potentiating
talk-of town campaign creativity by utilising the anamorphic or 3D capabilities of the CuBig @ KLCC
Junction. This will be the future of advertising on digital OOH”.
The launch was conducted online with key advertisers, media agencies, and major stakeholders
amongst its viewers. The name “Impulse by Big Tree” was chosen as the launch name to fulfil the
idea of OOH media generating awareness and influencing instinctive consumer behaviour.