Bali, Indonesia, 27 April 2017: Malaysia’s pioneer OTT content player, Media Prima Television Networks (MPTN), today inked a strategic marketing partnership agreement with Singtel to bring its popular OTT streaming service, tonton, to Singapore. The signing ceremony was conducted on the sidelines of APOS 2017 in Bali and marks tonton’s first venture outside of Malaysia. Starting next month, tonton will be offered on Singtel’s Cast OTT video portal app at special rates exclusively for Singtel customers.
Media Prima Television Networks (MPTN) Chief Executive Officer Datuk Kamal Khalid said, “Our aim is to grow tonton both locally and internationally. Locally, we strive to upgrade tonton services and offerings in order to give high value for money to our users. Internationally, we hope to expand the brand and its content reach in order to cater to the needs of our fans who reside outside of Malaysia while helping to share our local content to the world,” he said.
“More excitingly, Media Prima’s award-winning content can now be shared and experienced by everybody in Singapore especially through this strategic partnership with Singtel. This is in line with our strategy in providing the best of Malaysia’ homemade content, and charts the next wave of growth of MPTN and tonton in particular,” he added.
Mr Goh Seow Eng, Managing Director of Home, Consumer Singapore, Singtel, said, “OTT content plays a major role in our strategy to connect with customers and we are always looking to satisfy their diverse viewing needs by delivering more on-the-go premium content to their multiple devices.”
He added, “With tonton on our popular OTT platform, CAST, we are offering over 25,000 hours of top-rated Malay-language entertainment to our Malay customers. We expect tonton’s ethnic content to be a great hit with them.”
In Singapore, a large portion of tonton’s huge library and live events will be made available. Customers can also look forward to a fully customised user experience plus specially curated content that’s designed for the Singapore audience. There will be live events such as Anugerah Bintang Popular Berita Harian (ABPBH), Mentor Milenia, top-rated dramas like Menanti Februari (starring Zul Ariffin), Raisha (starring Diana Danielle) alongside other top-notch Malaysian dramas up to 6 months before TV broadcast and more.
Datuk Kamal added that the rapid development in technology has challenged existing business models particularly the entertainment industry. “However, with challenges come opportunities. This partnership is ideal in showing just that – technology helps bring quality Malaysian content, in this case entertainment and edutainment content, across geographical borders.”
tonton, MPTN’s OTT platform, offers linear channels and over 30,000 hours of catch-up and premium video content, which includes dramas, talk shows, and movies made in Malaysia. Reaching more than 6.8 million users, 80% of its offerings are local content. tonton continues to add over 18,000 new members weekly.
tonton is Malaysia’s 1st and largest home-grown video streaming service with over 6.8 million registered users and is experiencing a growth of over 18,000 registrants on a weekly basis.
Bringing things up a notch in April 2016, tonton was transformed into a hybrid video service alongside its brand new apps offering both FREE membership and the newly introduced premium service – coined tonton VIP.
Starting from just 3 ringgit, FREE members who upgrade to tonton VIP will unleash the true power of tonton – giving VIP members unrestricted access to a library full of over 30,000 hours of local and syndicated content, exclusive LIVE events in HD, video ad-free experience, download and watch later functionality, enjoy VIP perks at events and much more. Viewers who upgrade to the tonton VIP membership will also get to binge watch all exclusive content, dramas and more months before it premieres on TV.
In addition, tonton offers advertising opportunities to advertisers with unlimited possibilities for their brands to reach both FREE and tonton VIP users.
With the brand new service, our vision is to be the country’s #1 localised video service, a must have for every Malaysian and Malaysian home.
Download the tonton app from the App Store & Google Play today or visit www.tonton.com.my.
Singtel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia, Australia and Africa with 640 million mobile customers in 22 countries, including India, Indonesia, the Philippines and Thailand. It also has a vast network of offices throughout Asia Pacific, Europe and the United States.
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