Here we share an overview of how your donations to our funds continue to support people and communities affected by poverty, natural disasters and humanitarian conflicts.

In 2021, your donations have:

Our History

We recognise that our organisation can have a considerable impact on society.

In 1991, we established a platform to encourage public donations towards causes we care about. We leverage the strength of our media platforms to generate support, raise awareness and channel the funds to benefit those in need.

All donations are fully channelled to the intended causes while all operational costs are borne by Media Prima. Please note that when the collection amount exceeds the amount needed for a case, the proceeds will then be carried-forward to the next case.

Our Board of Trustees