Prior to her latest appointment, Nini was the Deputy Chief Executive Officer of Media Prima Television Networks (“MPTN”). Her previous senior positions include Chief Content Officer of Media Prima OMNiA and Primeworks Studios, Director of Sales and Strategy of MPTN.

Nini was responsible for channel business, led content commissioning and operations across the business portfolios including the content development of Tonton and digital transformation of news and current affairs. Nini was instrumental in establishing strategic monetisation of content to various streaming and broadcast partners.

In 2016, she launched a joint venture between Media Prima and South Korea’s CJENM for Home Shopping and E-Commerce business — CJ Wow Shop (now known as Wowshop). The joint venture was a key business transformation initiative aimed at diversifying the Group’s revenue streams.

Before joining Media Prima, Nini was with NBC Universal. Prior to that, she was with Fox Networks Group and STAR TV. Based in Singapore, she was responsible for affiliate sales and marketing, distribution in nine countries for over 20 channels including the iconic National Geographic Channels, FOX and STAR brands. She was also part of the Fox International Productions film development team for the Indonesia market. Nini started her career with KPMG, followed by a stint at Cableview Services Sdn Bhd.

Nini holds a Bachelor of (Hons) English Language and Literature Studies (ELLS), Minor in Mass Communication and Management from Universiti Sains Malaysia (USM). She has completed Digital Marketing Program by National University of Singapore Business School and ASEAN Senior Management Development Program by Harvard Business School ACM.

Nini is an exco member of Persatuan Filem Malaysia (PFM) and Chairman, Creative Content Association Malaysia (CCAM).